Forest Insurance

Project Details

Creating a new brand for Forest Insurance required a unique positioning strategy and visual identity. We developed a brand experience that expressed the broad range of customized insurance options and services they have been known for since 1957.

Forest Insurance

Creating a new brand for Forest Insurance required a unique positioning strategy and visual identity. We developed a brand experience that expressed the broad range of customized insurance options and services they have been known for since 1957.

After thorough research and interviews, it was clear that the identity and brand must communicate the concept of customized insurance options and dedicated service.

Taking this concept to the next level with imagery and writing was essential for expansion of public perception and future growth.

The new collateral had to act as a bold extension of the main identity. Bold colors, lifestyle photography and graphic treatments derived from the logo were implemented throughout the system.

The website was designed to stand as a living brand extension and to serve as the main platform for driving all new inquiries to the agency.