Tom Bassett-Dilley Architect
As a leader of Passive House design in Chicago, Tom Bassett-Dilley identified the need to have a distinctive brand image that would set his firm apart. Yearbook Studios was tapped to create a positioning strategy, a new identity and a new website that would clearly define the firm’s unique approach to architecture.
The identity system was based on the firm’s philosophy of drawing design inspiration from the environment and its inclusive attributes, commonly referred to as “place”. We drew our own inspiration from this approach to architecture, utilizing topography maps, sketches, environmental textures and clear typography. The initials TBDA became an integral part of the main mark, abbreviating the firm’s name and standing for the firm’s commitment to customizing every design solution: To Be Determined Architecture.