Creating a new brand for Forest Agency Insurance required a unique positioning strategy and visual identity. We developed a brand experience that expressed the customized options and service that they have become known for since 1957.
After thorough research and interviews, it was clear that the logo design and the brand had to communicate customized insurance options and dedicated service. Taking this concept to the next level was essential for expansion of public perception and future growth.
The new collateral had to act as a bold extension of the main identity. Bold colors, lifestyle photography and graphic treatments derived from the logo were implemented throughout the system.
The website was designed to stand as a living brand extension and to serve as the main platform for driving all new inquiries to the agency.