The new identity had to embody a simple, yet sophisticated expression of the hand-crafted wares. We created a simple, classic mark that was instantly recognizable with business cards that embraced the typographic charm of an old-fashioned dry goods store.

To brand their products, a system of stamps, labels, and tags was created with simple typography and tailored modest materials.

Using a combination of bold product imagery with rich Midwestern landscapes, the photography speaks to both excellence in craftsmanship and the boundless inspiration found in nature.

The website had to serve as a distinctive visual expression, capturing the essence and beauty of Winter Rye wares, combined with a simple, efficient e-commerce experience.