Winter Rye

Known as one of the finest makers of original pottery and textiles in Chicago, Winter Rye specializes in unique, one-of-a-kind pieces, all made by hand. The two owners selected Yearbook Studios to design a brand that embodied the pure nature of their extraordinary works. The result was a timeless identity with a relaxed, elegant Midwestern charm.

Identity

The new identity had to embody a simple, yet sophisticated expression of the hand-crafted wares. We created a simple, classic mark that was instantly recognizable with business cards that embraced the typographic charm of an old-fashioned dry goods store.

Product Identification

To brand their products, a system of stamps, labels, and tags was created with simple typography and tailored modest materials.

Photography

Using a combination of bold product imagery with rich Midwestern landscapes, the photography speaks to both excellence in craftsmanship and the boundless inspiration found in nature.

Website

The website had to serve as a distinctive visual expression, capturing the essence and beauty of Winter Rye wares, combined with a simple, efficient e-commerce experience.