Quincy Street Distillery

Quincy Street Distillery is an independent craft distillery known for creating historically inspired spirits based on classic and original formulas, resulting in unique expressions of taste. Drawing upon that philosophy, we worked with QSD to tell their story and launch their brand.

Identity System

Our identity development was inspired by historical aspects of Riverside, Illinois where QSD is based. The typographic treatment of the QSD name speaks to both local history and innovation, reflective of the company’s philosophy. The lamppost symbol is directly based on the iconic gas lamps throughout Riverside. The illustrative style we used became an integral piece of the brand direction. Several versions of the logo had to be prepared for a diverse range of application needs and reproduction methods.

Packaging

We developed a system of woodcut style illustrations to complement the main logo and serve as a versatile system for spirits labels. The subject matter of each illustration was inspired by Riverside history.

Section Four

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