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Launching the FPB brand required a positioning strategy and visual identity. Working closely with the bank’s management team, we developed a brand experience that expressed a dedication to service and a promise to partner with customers throughout their journeys.

Identity System

The logo design was inspired in part by the progression of the bank’s logos throughout history. Taking this concept to the next level was essential for future growth. The new mark had to embody the heritage and community of the bank in a modern way: precise, forward-moving, timeless.

Photography

To tell the FPB story, we conceived and art directed photography to capture FPB’s unique dedication to being a community bank that stands with their customers. Depicting everyday situations, combined with unique life experiences, captured a breadth of universal hopes and dreams.

PHOTOGRAPHERS: CHRIS GUILLEN AND ROB SESE

Collateral and Advertising

FPB is expanding, to new markets, with new service offerings, and to new people. To relaunch the bank to the public, the journey concept and messaging was communicated through launch advertising and bank collateral to drive home the bank’s dedication to standing with customers.

75th Anniversary Celebration

For the bank’s benchmark anniversary, Yearbook Studios was engaged to create a memorable party with Jenny Shepherd Public Relations. The party embraced the new branding through bold, large format graphics, gift bags with collateral and a commemorative brand video.